Edgedata - Computer software and consultancy services
01673 849 039

Effective planning for a successful website

Our Services

We offer fully inclusive packages (with no hidden costs or extras).

Starting from scratch?

Edgedata will help you all the way. Whatever you want from your web site, we can provide it for you. If it's HTML, SQL, JavaScript, E-commerce or just good design. We specialise in customized solutions where speed, value for money and effectiveness result from a thorough assessment of our your requirements. Our web sites are well-designed, scalable and easy to maintain. To provide not only an attractive and functional design of web site, but to give a friendly helpful and knowledgeable backup, at all stages of the service, from inception to completion to ongoing maintenance. For general help in using the Internet - you can always call on us for help, we are interested in building a long term relationship.

Web Site Renovation?

With all the hype the web was given a couple of years ago, chances are that you've got a web site already. Perhaps a friend built it, maybe you built it yourself, or maybe you had it professionally built but your designer is no longer in business. If you've got a site that hasn't been updated in ages we will rebuild it, update it and enhance it. When you're completely happy with your new site, let us promote it and get some traffic to you.

Database Driven Sites

Edgedata is experienced in driving your web site from an SQL database. This might be for a membership list, a set of articles, a news page... Almost any site containing large amounts of information can be driven from a database on the server - it allows you to add to the site or amend it quickly and with no disruption.

  • Raise local interest?
  • Raise national interest?
  • Raise international interest?
  • Compete with other businesses?
  • Communicate with existing customers?
  • Communicate with colleagues?
  • Attract new customers?
  • Facilitate e-commerce?
  • Identify what you do better than others.
  • Demonstrate the benefits offered by your experience.
  • Make your site better - easier and clearer - than the competition.

Your Website must have structure, based on the priorities of your key message.

  • Which information should be in your Main sections (accessible from every page on the site)?
  • Which information can be in your Subsections (accessible from each Main section)?
  • And what about Explanations (small pop up windows or detailed sub pages for specifications)?
  • Always aim for easy navigation – whether it’s ‘self select’ or ‘guided’.
  • Heard of the three click rule? For smaller sites, no piece of information should be more than three clicks away from your Home page. If you have a large site, use icons and toolbars to improve navigation.
  • Always insist on well-written content.

Draw your own site plan.

  • What do you want to tell them?
  • What do you want to sell them?
  • What will they want to do?
  • What do you want them to do?
  • What is your most important message?
  • Research is a key element in the design of a successful Website.
  • What are their needs?
  • How can you satisfy them?
  • How can you make them use you?
  • How do they prefer to get in touch?
  • Their identities.
  • Their strengths and weaknesses.
  • Your own strengths.
  • What you do better.
  • How you can prove it.
  • How you can demonstrate the benefits of your product or service.
  • Start and finish with key messages.
  • Highlight special offers.
  • Emphasise specialities.
  • Accentuate strengths.
  • Don’t overload your site with technical information

A recent study stated that over 50% of all Internet users are enraged at least once a week while viewing websites

  • 87% are enraged when sites are slow to download.
  • 83% find help buttons unhelpful.
  • 82% don't want to provide details before being allowed into a site

If a site isn't finished, don't post it on the web. All good sites are 'under construction' behind the scenes.

  • Well-chosen words are crucial to the effective delivery of your message.
  • That’s why we’re always glad when our clients invest in a specialist copywriter.
  • Remember - you may only get one chance to impress your visitors.
  • So get your text written professionally.
  • Information on your site must be distributed carefully and logically.
  • Plan your page layout for maximum impact.
  • Prioritise information.
  • Identify key facts.
  • Keep it short.
  • Ensure that you’re content is easily understood.
  • And easily remembered.
  • Avoid jargon.
  • Keep to the point.
  • Make it easy to read.
  • Focus on your busy customer.
  • Don't use too many colours.
  • Use white space to attract attention. Too much notice is drawn to something by making it flash, blink, spin or pirouette. Surrounding it with plenty of white space can attract far more attention.
  • You should stick to regular fonts if you want your site to be taken seriously.
  • Avoid using flashing animations.
  • Think very carefully before embedding music into you website.
  • The type should be neither too big nor too small.
  • This text is 12px and should be considered as a standard font size.
  • If you need a lot of text, create a further sub-page.
  • Remember - it’s a Website, not a brochure!
  • Simple illustration beats wordy description.
  • Keep file sizes small for fast download.
  • Make your pictures relevant.
  • Use professional photos and line drawings.
  • Never use clipart if you want a professional appearance.

And finally

Promote your site – everywhere you can!

  • Stationery
  • Vehicles
  • Advertisements
  • Radio/TV Commercials
  • Posters
  • Brochures
  • Business cards
  • Newspaper articles
  • Even till rolls